KBFF Names Louie Diaz PD
June 1, 2012 at 11:17 AM (PT)
ALPHA BROADCASTING Hot AC KBFF/PORTLAND has appointed LOUIE DIAZ as its new PD. DIAZ boasts 21 years in radio, including National Format Director for CITADEL BROADCASTING and most recently, PD for WMBX and WHFS/WEST PALM BEACH, FL.
"LOUIE’s multi-format experience and detailed knowledge of PPM will help ALPHA BROADCASTING continue to advance ratings growth," Dir./Programming SCOTT MAHALICK said.
"LOUIE knows radio from the ground up to the biggest market in the country," added ALPHA BROADCASTING COO BOB PROFFITT. "He understands the complexities of dealing with the single rating system we have to deal with and the challenges because of that. He’s a pro and I’m very excited to have him on our PORTLAND team."
"I’m excited about this new challenge and becoming part of a team and culture focused on live, local and compelling content," DIAZ said.