Rob Wells Featured In L.A. Times
June 4, 2012 at 3:37 AM (PT)
UMG Global Digital Business Pres. ROB WELLS gets a nice write-up in THE LOS ANGELES TIMES, which writes "WELLS landed his first record company job in 1994 at BMG ENTERTAINMENT in his native BRITAIN, where his job included sorting through the company's fan mail and building a database of customer names and addresses for promotional mailings. His annual salary was 9,880 pounds, or roughly $15,400."
WELLS turned that mailing list into gold -- and a promotion. He was a part of a meeting about how to let fans know about a new album from British pop group TAKE THAT. "Because the mailing list WELLS had been working on grew so large, sending an announcement through the mail would cost more than half of the album's total marketing budget," notes THE TIMES. "As BMG's executives debated what should be done, WELLS piped up, 'Why don't we just send e-mails? They're free.' One executive replied, 'That's a brilliant idea! What's e-mail?'"
Check out the full feature here.