Harker: Hot AC's Hot Now ... But Who's Hot Tomorrow?
June 5, 2012 at 2:15 PM (PT)
In their latest Radio Insights blog, RICHARD HARKER and GLENDA SHRADER BOS notice that Hot AC is probably the hottest format going right now. Unfortunately, this may be the last time they -- or anyone-- can spot format trends from ratings.
"What a difference a few months can make," they wrote. "Today, more than half (55%) of the 139 AC stations in PPM markets are ahead of their 2011 numbers. Even more intriguing, virtually all the gains are coming from Hot AC stations.
"This is a turn-around for Hot AC. Last Fall only one-third (33.3%) were ahead of their 2010 numbers. Today the number of growing stations has doubled.
"Unfortunately these changes are based on FEBRUARY ratings, and they will be the last complete look at AC. We won’t be able to reliably follow the format into the future.'
Find out why here.