Disney Has New Rules For Food Advertsing
June 6, 2012 at 3:52 AM (PT)
The WALT DISNEY CO.has instituted a junk-food advertising ban on programs for kids. The move will affect all of DISNEY's properties -- including kid-friendly DISNEY RADIO. THE LOS ANGELES TIMES reports, "DISNEY's stricter rules won't take full effect until 2015, both to honor existing contractual obligations with advertisers and to provide companies time to reformulate products. Six years ago, DISNEY instituted healthier food options at its theme parks in ANAHEIM and ORLANDO, automatically including carrots and low-fat milk in children's meals unless parents request otherwise. Its consumer products division changed its licensed food program so that 85% of its offerings comply with the company's nutrition guidelines. DISNEY even chose to stop licensing its film characters for MCDONALD's Happy Meals, citing the link between fast food and childhood obesity."
DISNEY announced the new plan along with First Lady MICHELLE OBAMA during a news conference at the NEWSEUM in WASHINGTON, D.C.
"This new initiative is truly a game changer for the health of our children," OBAMA said. "So, for years, people told us that no matter what we did to get our kids to eat well and exercise, we would never solve our childhood obesity crisis until companies changed the way that they sell food to our children. We all know the conventional wisdom about that... TODAY, DISNEY has turned that conventional wisdom on its head."