Lori Lewis On 'Amercia,' We Have A Problem
June 6, 2012 at 5:50 AM (PT)
Maybe MITT ROMNEY thought the dotted red line beneath "Amercia" in spellcheck gauged his patriotism. Whatever the case was in how the ROMNEY camp released ROMNEY's "app with the gaffe" last week, the humor exploded all over the social networks and continues to be made fun of.
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS says, "Beyond the comedy lies an important lesson for all brands when facing PR nightmares (no matter how big or small you think they are). Today's world is too open and connected to take that 'it'll blow over' attitude. And TWITTER moves too fast for even the best spin doctors to come up with a ''fix'."