Pandora Announces May 2012 Audience Metrics
June 6, 2012 at 5:48 AM (PT)
PANDORA released TODAY (6/6) new metrics that were reached in the month of MAY 2012. The company noted:
* Listener hours for PANDORA during the month of MAY 2012 were 1.10 billion, an increase of 87% from 592 million during the same period last year.
* Share of total U.S. radio listening for PANDORA in MAY 2012 was 5.80%, an increase from 3.08% at the same time last year.
* Active listeners were 53.3 million at the end of MAY 2012, an increase of 52% from 35.1 million during the same time period last year.
PANDORA releases key audience metrics on a monthly basis regarding users and usage across their platforms.