Univision Partners With Marketron Across 69 Radio Stations
June 7, 2012 at 3:43 AM (PT)
MARKETRON and UNIVISION RADIO have extended their agreement. UNIVISION RADIO will begin to use MARKETRON's MEDIASCAPE platform, integrating it across it 69 stations in the U.S.
"The expanded services of the MEDIASCAPE platform across UNIVISION RADIO's stations, exemplifies the strength of MARKETRON's relationships with its customers -- and in this case, one that has existed for nearly three decades," said MARKETRON CEO/Pres. JEFF HALEY. "MARKETRON continues its commitment to providing the leading technology to its customers and the media industry, in order to facilitate accretive advertising spends."