6th Annual CMT Awards A Ratings Success
June 7, 2012 at 12:32 PM (PT)
Last night's (6/6) CMT AWARDS at the BRIDGESTONE ARENA in NASHVILLE, and hosted by KRISTEN BELL and SHOW DOG - UNIVERSAL MUSIC artist TOBY KEITH, garnered big ratings success and growth from last year.
CMT reports that. 'The initial live telecast garnered some 3 million viewers, making it the third most-watched awards show in CMT history. Additionally, the show grew every half-hour and in key demos, including among women 18-49 (+6%).'
The show also took full advantage of social media, with artists TWEETING about the evening, and CMT is reporting that the show 'claimed the #1 trending position worldwide soon after the show began.' Also, that there was significant growth in streaming and sales.
It was a charmed night for CMT,” President/CMT BRIAN PHILIPS. “Our superstar-heavy show drove huge wins for the network across the board, and entertained both millions of viewers at home and tens of thousands of fans on the streets of NASHVILLE. Congratulations on a job well-done to our stand-out hosts TOBY KEITH and KRISTEN BELL and to a world-class production team, led by JOHN HAMLIN, MICHAEL DEMPSEY, MARGARET COMEAUX and JOE DeMAIO."
The CMT AWARDS will air encore airings starting tonight (6/7) at 4:30p and 9p (ET), FRIDAY, JUNE 8th at 5:30p (ET) and then SUNDAY, JUNE 10th at 2p and 8p (ET.)
For more info visit www.cmt.com.