Ralph Nader Complains About Sponsorship Bloat On Yankees Broadcasts
June 11, 2012 at 4:18 AM (PT)
RALPH NADER's latest consumer crusade isn't about the environment or unsafe products, it's about the number of sponsorships on NEW YORK YANKEES radio broadcasts on CBS RADIO News WCBS-A/NEW YORK.
The NEW YORK TIMES reports that NADER, in his capacity as the head of a group called "LEAGUE OF FANS," sent a letter to YANKEES executives RANDY LEVINE and BRIAN CASHMAN complaining that the practice of sponsoring each element of the broadcast, from pitch count and pitching changes to "rally moment" and "15th out of the game" "disrupt the flow and excitement of the game broadcast and undermine your responsibilities as a guardian of the national pastime .... Have you no boundaries or sense of restraint? Have you no mercy on your play-calling broadcasters?"
The YANKEES responded with a statement saying, "It is always a surprise who tries to grab some publicity around a Subway Series. The YANKEES always strive to have exciting broadcasts, but the production and ad placements are done by WCBS Radio."