WPHT Taps Buzz Bissinger, Steve Martorano For Afternoon Drive

Bissinger

With PREMIERE's RUSH LIMBAUGH ticketed for crosstown MERLIN MEDIA Talk WWIQ (IQ 106.9), CBS RADIO Talk WPHT-A/PHILADELPHIA will be shuffling its lineup and adding "FRIDAY NIGHT LIGHTS" author and former PHILADELPHIA INQUIRER sportswriter BUZZ BISSINGER and station veteran STEVE MARTORANO for afternoon drive, beginning JUNE 25th.

With BISSINGER and MARTORANO doing afternoons, MICHAEL SMERCONISH, whose DIAL GLOBAL syndicated show originates at WPHT, will move to a live noon-3p clearance, filling the gap left by LIMBAUGH's departure.

"With the Presidential election only a few months away, there couldn't be a better time to heighten our focus on how today's issues affect our friends, relatives and neighbors," said SVP MARC RAYFIELD. "The addition of BUZZ to the lineup and presenting MICHAEL's program live to the audience gives us an incredible advantage as a station created in PHILADELPHIA by Philadelphians for Philadelphians. BUZZ has one of the most compelling voices in PHILADELPHIA today.  He's intelligent, honest and hard hitting. He doesn't play favorites; his only goal is to pursue the truth and no one in local media is more qualified to do so."

BISSINGER said, "This is a once-in-a-lifetime opportunity for me.  I will be as I always am -- opinionated, passionate, prepared, and willing to listen ... most of the time.  Working alongside STEVE, a consummate pro, I can promise the audience the show will be lively, entertaining and informative."

"To write the sort of provocative things that BUZZ has authored requires keen insights about people and a well-developed sense of street smarts," said SMERCONISH.  "He has weighed-in on all the major issues of our time, always with an unpredictable, unvarnished opinion that will make him a compelling radio host.  I am very excited that our heritage radio station is about to launch the talk radio career for BUZZ BISSINGER, and he is perfectly paired with a real pro and bona fide Philly-guy in STEVE MARTORANO."

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