Buckley Radio To Use Marketron Mediascape
June 12, 2012 at 3:26 PM (PT)
BUCKLEY RADIO has signed on to use the MARKETRON Mediascape platform. The company plans to deploy the services across its 18 stations in the U.S. to increase efficiency and simplify organizational processes. Initially, BUCKLEY will integrate WOR-A/NEW YORK with the Mediascape platform and then deploy it across its other 17 stations over the next few months.
"We are looking to improve efficiencies across all of our radio stations and make our processes as simple as possible," BUCKLEY RADIO Pres./COO JOE BILOTTA said. "We know that by using MARKETRON’s open Mediascape platform, we are using the best in class technology that will transform our stations’ operations."
"Our relationship with BUCKLEY RADIO once again proves our continued commitment to providing advanced technology to our customers," MARKETRON Pres./CEO JEFF HALEY said. "Our Mediascape services are able to provide sophisticated technology that allows our clients to streamline operations and grow revenue."