Lori Lewis On Matchbox Twenty Connecting Fans To The Band
June 13, 2012 at 5:20 AM (PT)
If you're serious about building motivated fan relationships via social and digital platforms, full-time thinking is required in this open and connected world so that you elevate, not interfere with everyone's social experience.
This week -- MATCHBOX TWENTY's use of social for the release of their new song, "She's So Mean" is showcased in MERGE.
JACOBS MEDIA Dir./Digital and Social Strategies LORI LEWIS says, "The art of strengthening fan connections socially lies within recognizing why they use their preferred platforms in the first place, and then getting them involved by crafting messages that ask nothing or very little from them in return.