Lori Lewis On Matchbox Twenty Connecting Fans To The Band

Lori Lewis

If you're serious about building motivated fan relationships via social and digital platforms, full-time thinking is required in this open and connected world so that you elevate, not interfere with everyone's social experience.

This week -- MATCHBOX TWENTY's use of social for the release of their new song, "She's So Mean" is showcased in MERGE.

JACOBS MEDIA Dir./Digital and Social Strategies LORI LEWIS says, "The art of strengthening fan connections socially lies within recognizing why they use their preferred platforms in the first place, and then getting them involved by crafting messages that ask nothing or very little from them in return.

MERGE is dedicated to helping radio grow in the digital and social space. Here is this week’s article -- "How MATCHBOX TWENTY Connects Fans With The Band."

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