Jacobs Media Techsurvey8 AC/Top 40/Hot AC Webinar On June 14th
June 13, 2012 at 10:54 AM (PT)
JACOBS MEDIA's massive Techsurvey8 study webinar series continues on JUNE 14th with its focus on AC/Top 40/Hot AC, which will begin promptly at 2p ET. JACOBS MEDIA conducted the largest radio tech survey, polling 57,358 radio listeners who listen to 12 radio formats on 170 stations.
The presentation will provide format-specific information on the digital, social, and media habits of radio listeners from the largest research project in the industry’s history. "Response to the study has been amazing since we released the top-line findings," JACOBS MEDIA Pres. FRED JACOBS said. "But the story is deeper in the format data because they’re all different. Each format-centric audience has a digital footprint. These webinars will provide a blueprint for PDs, managers, and digital staffers to follow."
Participation in the webinar is open to anyone and costs $99. Each participant will receive webinar access as well as their format’s "Media Usage Pyramid" that graphically illustrates the hierarchy of media habits from the study. You should register no later than 15 minutes prior to the start of each of the session.