Glenn Beck Merging GBTV With TheBlaze.com
June 18, 2012 at 3:26 PM (PT)
In an interview with CNN.com, PREMIERE NETWORKS host GLENN BECK said that he is rebranding and merging his online video offering GBTV with his website THEBLAZE.COM, with the resulting merged entity carrying the THEBLAZE brand.
"I didn't like the name GBTV from the very beginning for a couple of reasons," BECK told CNN.com's STEVE KRAKAUER of the network, which CNN estimates has over 300,000 subscribers. "One, it's a little egocentric, and two, it's television, which doesn't describe necessarily what we do."
"From a management perspective, what we're doing is bringing together what are the all-stars from both groups into one team," said MERCURY RADIO ARTS Pres./COO CHRIS BALFE.