Mark Ramsey: Big Changes Coming For Podcasts, And Radio May Be In The Bulls-Eye
June 19, 2012 at 3:50 AM (PT)
In his latest blog entry, MARK RAMSEY MEDIA Pres. MARK RAMSEY notes, "APPLE's developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTUNES app! In fact, references to 'Podcasts' are in there. Things have been re-arranged, and podcasts de-emphasized. Something is going on. The rumor and/or speculation is that APPLE will spin podcasts out into a separate app (but keep it in the desktop version of iTUNES). This prediction is supported both by funny business in the app, and also inside information from unnamed sources 'close to the company'."
RAMSEY asks, "Why would they want to do this?"
"Giving podcasts their own app changes the emphasis," he continues. "Right now, podcasts are presented as downloadable music’s ugly stepsister. Podcasts are displayed awkwardly in iTUNES as a form of music, or at least just a two-bit, third-rate category of audio. If APPLE is heroic and respectful of users, they will give podcasts their own app and make it one of the default apps on iOS. This would increase the importance of podcasts. And I think this is what they’re going to do."
Read the full post here.