Marketron Mediascape Integrated Into RAB Account Manager
June 19, 2012 at 5:53 AM (PT)
MARKETRON has partnered with the RADIO ADVERTISING BUREAU. The companies have integrated RAB Account Manager with the MARKETRON Mediascape Platform. This integration enables RAB Account Manager customers to connect with any MARKETRON traffic and billing solution.
"The integration of RAB Account Manager with MARKETRON Mediascape bridges a gap that we recognized in the marketplace. The media industry is undergoing tremendous and rapid change, and the opportunities that can be provided by technology are vast," said MARKETRON Pres./CEO JEFF HALEY. "Improving the overall efficiencies of how radio stations operate has been a driving mission behind the MEDIASCAPE platform, and this partnership with RAB marks another milestone for the initiative."