KCRW Becomes First U.S. Radio Station To Launch Free App On Spotify
June 21, 2012 at 10:12 AM (PT)
SANTA MONICA COLLEGE Noncomm KCRW/LOS ANGELES announces the launch of the MUSIC MINE app for SPOTIFY. The app is modeled after KCRW’s critically-acclaimed iPad app, also called MUSIC MINE, launched last fall. KCRW is the first U.S. radio station to take its music offering straight from the airwaves to the SPOTIFY platform.
The SPOTIFY app displays up to 100 tracks at a time, handpicked by the station’s DJ staff, and updated daily. This special format enables time-crunched users to create their own listening experience by streaming KCRW playlists and adding them to their own collection to revisit in the future.
Recently, the station announced the launch of its HD-2 channel which will broadcast Eclectic24, KCRW’s 24-hour music channel. In JANUARY, KCRW became one of the first public stations to simulcast music and news streams on iHeartRadio.