Radio Networks Form The Network Radio Compliance Council
June 22, 2012 at 11:42 AM (PT)
Leaders of the network radio industry have formed THE NETWORK RADIO COMPLIANCE COUNCIL (NRCC) to "promote effective, reliable reporting and stewardship of network radio audio commercials and programming."
THE NETWORK RADIO COMPLIANCE COUNCIL's mission is to "establish best practices, providing advertisers, agencies and radio stations with better tools for the placement and reporting of commercial audio." Customers (defined as advertisers and radio stations) and vendors will be invited to meet regularly with the NRCC to share issues and discuss timely topics.
The membership of the council will initially consist of the compliance heads from the six RADAR-rated network organizations. The Council has elected MEG MONTURY of PREMIERE NETWORKS as Chair and CHRIS BUEHLER of DIAL GLOBAL as Vice Chair. The Council will host quarterly meetings with invited guests, including radio vendors, ad agencies and additional network radio companies.
"It is vital for the network radio industry to have an active and unified body to work with customers and each other to improve the standards, speed and effectiveness of scheduling and reporting of our client's commercial audio. I believe this group will be able to make an immediate and impactful contribution to this cause," said DIAL GLOBAL Pres./Ops CHARLES STEINHAUER.
"Given the vast industry experience of members of this council, we are excited to be working together as an industry to enhance the accountability of Network Radio. Technology over the past five years has enabled us all to deliver even more precision and accuracy for our clients. The NRCC can only further solidify these efforts," said PREMIERE Svp/Sales Operation MEG MONTURY,
Network organizations on the Council include AMERICAN URBAN RADIO NETWORKS, CRYSTAL MEDIA NETWORKS, CUMULUS MEDIA, DIAL GLOBAL, PREMIERE NETWORKS and UNITED STATIONS RADIO NETWORK.