Cleveland Frankenstation Will Air A Rock And Entertainment Talk Format
June 25, 2012 at 6:31 AM (PT)
Two weeks ago (NET NEWS 6/13), ALL ACCESS tipped you to VENTURE TECHNOLOGIES launching WLFM-LP on 87.7 in CLEVELAND. The signal is an audio channel of TV's channel 6.
Now we have more information about the plans for the station.
Owner TOM WILSON told CRAIN'S CLEVELAND "the local content and local personalities he plans to deliver will prove profitable, even in this era of satellite and Internet radio."
"WILSON says the station will work to sound CLEVELAND," writes CRAIN'S. "He has planned a rock and entertainment talk format driven by a team of about a dozen people who will take to the streets of CLEVELAND and put Clevelanders on the air."
"We just see a need in the market," said WILSON. "Radio has become so homogenized and corporate throughout the country that the localism has vanished. What we're doing is bringing that back. We just can't play music, because anybody can go anywhere to pick up music. Our whole thrust will be music and entertaining talk. PANDORA and SIRIUS don't blend those two together, and they're certainly not local. We want to be a station that everybody talks about at STARBUCKS in the morning because of our programming -- because it's different, it's entertaining and it's fun."