Jacobs Media's TechSurvey8 Looks At News-Talk
June 26, 2012 at 12:49 PM (PT)
The results of JACOBS MEDIA's TECHSURVEY8 of core radio listeners as it applies to News-Talk radio have been released, with President FRED JACOBS saying, "These News/Talk fans are mature adults, but they are blazing a new tech trail, especially with their acquisition of tablets and in-car digital dashboards. Their appetite for news, current events, and local happenings is being filled with a myriad of different media options and outlets -- including their favorite radio stations."
Among the key findings in the survey, which had 5,000 respondents who listen to News and Talk stations, were:
* Fans are "diligent seekers of information" with "a single-minded focus on news," 7 in 10 say they use broadcast radio for news and information, followed by information about their local hometowns.
* 3 in 10 News-Talk listener respondents own tablets, mostly iPADs, and almost 4 in 10 of the others say they are likely to buy one in 2012.
* News-Talk listeners are more likely than the norm to stream video (and more likely to visit station websites to do that, as well as from network and cable news websites) but less likely to stream audio.
* Almost half begin their media day by turning on a radio at home or in the car.
* The formats' partisans are more likely to be "heavy in-car radio listeners," and tied with Sports-Talk for the lead in ownership of cars with digital dashboard systems and more likely than average to subscribe to satellite radio.
* FACEBOOK usage is lower than average, and four times more of the formats' listeners visit station websites than do station Facebook pages on a weekly basis.
TECHSURVEY8 results were gathered online from JANUARY 31-FEBRUARY 15, 2012. Overall, 170 broadcast stations across the U.S. and CANADA participated, contributing 57,358 total respondents.
Core findings for each of the twelve formats in the study are available from JACOBS MEDIA for $99. Find out more at www.jacobsmedia.com.