Yahoo! And Spotify Announce Global Distribution And Promotion Deal
June 26, 2012 at 3:44 PM (PT)
YAHOO! and SPOTIFY announced TODAY a global content distribution and promotion agreement that will enable YAHOO! to integrate and promote SPOTIFY’s on demand music service across YAHOO!’s global media properties. SPOTIFY will initially roll out to YAHOO! MUSIC and later will be contextually integrated globally across the rest of YAHOO! platform. YAHOO! will create an app for SPOTIFY’s platform featuring YAHOO! original entertainment content, which will reach SPOTIFY’s more than 10 million active users.
"At SPOTIFY we want to light up the Web with music and as YAHOO!’s global music partner we’re able to reach their massive audience," said DANIEL EK, CEO & Founder, SPOTIFY. "We are really excited about the new YAHOO! leadership team and thrilled to partner with them to build great experiences around high quality content."
YAHOO! Interim CEO ROSS LEVINSOHN said, "Delivering compelling premium experiences across screens is core to our mission at YAHOO!. SPOTIFY is the leader in the digital music field and together we can provide the 'soundtrack' for users around the world. "What DANIEL and his team are doing is changing an industry, and we’re thrilled to be partnering with them."