Lori Lewis On 'Making The School Bus Monitor Cry'
June 27, 2012 at 5:27 AM (PT)
Everyone wants to make money off social media but how many are spending the time it takes to harness its true essence -- building on your brand's trust, authority and goodwill?
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS says, "When we think 'What can Social Media do for me?' we contradict the engaging nature of the social sphere and how it's here to assist in creating moments (and even movements) with your fans."
One of the best examples is in MAX SIDOROV, a 25-year-old from TORONTO who went social to champion the embattled school bus monitor who was teased and taunted by teenage boys last week. All it takes it one person.