Live Nation Entertainment Acquires Concert Promoter Hard Events
June 27, 2012 at 8:37 AM (PT)
LIVE NATION ENTERTAINMENT has acquired HARD EVENTS, a leading electronic music concert promoter and festival operator.
"LIVE NATION is committed to empowering the electronic dance space with resources and a network of some of the best talent in the industry. HARD EVENTS joins a portfolio of electronic dance music and festival promoters and creators including CREAM HOLDINGS. We welcome GARY RICHARDS and his team, and look forward to helping him continue to expand the reach of this dynamic genre for fans and artists alike," said LIVE NATION Pres./CEO MICHAEL RAPINO.