iHeartradio Throws Concert Pool Party Promotion
June 27, 2012 at 4:03 PM (PT)
iHEARTRADIO is throwing an "Ultimate Pool Party" at the FONTAINEBLEAU MIAMI BEACH. The two-day musical event will feature MAROON 5, FLO RIDA, GYM CLASS HEROES and CALVIN HARRIS, as well as a special guest appearance by ENRIQUE IGLESIAS. The national on-air and online promotion ran across more than 90 Top 40 stations, giving away 300 packages that include roundtrip airfare, two-night hotel accommodations for two and access to all the weekend events.
A Grand Prize winner scored an all-access, VIP package for six including air transportation in a private jet, hotel accommodations in the Presidential Suite at the FONTAINEBLEAU MIAMI BEACH, an exclusive pool cabana, a private yacht excursion and the opportunity to meet one of the featured performers.
The event will be streamed live at iheartradio.com/pool party on SATURDAY at 9p ET.