iHeartRadio Will Be Yahoo!'s Premier Digital Radio Service
June 28, 2012 at 3:20 AM (PT)
YAHOO! and CLEAR CHANNEL MEDIA + ENTERTAINMENT have entered into an agreement that will make iHEARTRADIO YAHOO!'s premier digital radio service. The multi-faceted relationship involves the distribution and cross-promotion of premium content in addition to a live concert series to the combined audience of the YAHOO! MEDIA NETWORK, which reaches more than 167 million monthly online users in the U.S. (COMSCORE, MAY 2012) and CCM+E's 237 million monthly U.S. listeners across 150 markets, plus the websites and the audience of iHEARTRADIO.
"We were thrilled when ROSS approached us about this partnership. We like the direction YAHOO! is going and by working together we can accelerate growth for the both of us," said CLEAR CHANNEL CEO BOB PITTMAN.
"CLEAR CHANNEL has accelerated their digital strategy overnight under BOB's leadership," said YAHOO! Interim CEO ROSS LEVINSOHN. "YAHOO! is excited to be the exclusive digital streaming partner for the biggest music events of the year including the iHEARTRADIO MUSIC FESTIVAL and additional concerts. This partnership will expand our ability to provide consumers and advertisers with the best premium content available and provide CLEAR CHANNEL with unmatched digital reach."