Katz Radio Provides 'A United Message' For Radio
June 29, 2012 at 3:53 AM (PT)
KATZ RADIO GROUP EVP/Radio Analysis and Insights MARY BETH GARBER explains a recent report released by KATZ titled "A Unified Message About Radio Today."
Said GARBER, "This went out to all the KRG stations, the CC stations and all the KRG and CCR staff. A Group Heads committee of MARK GRAY (KRG), DAVID FIELD (ENTERCOM), VAL MAKI (EMMIS), JEFF HOWARD (CC) and I worked this through for months, with input from many other people."
The presentation "tells the truths about radio that everyone in our business needs to know and tell to their clients," explains GARBER. "Call it 'common messaging' or a 'unified message' about what Radio is today and does for advertisers. The presentation is designed to be 'rip and read.' It can be used as is or, preferably, customized to include great case studies from your own advertisers."
Radio is thriving because it connects with listeners in ways no other medium can match.
What does the presentation say? It starts by explaining, "Radio is thriving because it connects with listeners in ways no other medium can match," and continues by pointing out "Over the past 20 years Radio has consistently reached 9 out of 10 people in virtually every demographic/ethnicity."
* Listeners have strong emotional relationships with their favorite on-air radio personalities that benefit advertisers.
* Radio continues to reinvent itself by engaging its audiences on other digital platforms.
* Radio’s distinct audience demographics and lifestyle appeal make it easy to target the right customers and locations
ALL ACCESS has posted a copy of the Powerpoint presentation here for your station to use.