Big Machine To Team With Hot Wheels
June 29, 2012 at 12:25 PM (PT)
BIG MACHINE LABEL GROUP Pres./CEO SCOTT BORCHETTA, known for his love of auto racing, has announced that BIG MACHINE RECORDS and HOT WHEELS are teaming up for a long-term music partnership.
To kick off the collaboration, the two companies will celebrate with a big event, a life-sized Double Loop Dare – TOMORROW (6/30) at X GAMES LOS ANGELES 2012. The event can be seen on ABC-TV at 8:54a (ET) TOMORROW (6/30), and globally on ESPN’S INTERNATIONAL NETWORKS. The replay can be seen at www.hotwheels.com.
"Our new relationship with TEAM HOT WHEELS is not only an exciting extension of our love of cars and motor sports, the Team is extremely smart and innovative and have their eye keenly focused on the now as well as the future of groundbreaking marketing initiatives. Marketing at 200mph ties in very nicely with the culture of the BIG MACHINE LABEL GROUP," said BORCHETTA.
Action leading up to the stunt is available at www.hotwheels.com/teamhw.