Nielsen Acquires Vizu
July 5, 2012 at 3:08 AM (PT)
NIELSEN is acquiring ad tech company VIZU.TECHCRUNCH notes, "this isn't the kind of deal where you have to wait months for something to happen. EVP/Ad Effectiveness SCOTT MCKINLEY says it's a 'plug and play acquisition,' and in fact, VIZU's Ad Catalyst will be available immediately as part of NIELSEN's online ad measurement tools."
MCKINLEY told TECHCRUNCH that NIELSEN wanted to expand its ability to measure online ad effectiveness, and "VIZU was the obvious choice, since it’s the leader in the field. VIZU's technology shows brief polls to people who have seen an ad, and others who haven't -- so advertisers can use the polls to determine whether campaigns seem to improve people's perception of their company."