EZ Trak Offers Quick Music Surveys
July 9, 2012 at 10:41 AM (PT)
ENVISION RADIO NETWORKS and RADIOTRAKS have launched EZ Trak®, an online listener music research survey. EZ Trak® enables stations to set up a new music survey in less than 10 minutes that will test how a song is trending and how it performs within specific listener demographics.
"Whether you are a radio station lucky enough to still have a budget for music research or you are like most broadcasters and have no money for music testing at all, EZ Trak® has the listener music research system you need," ENVISION RADIO NETWORKS Pres./CEO DANNO WOLKOFF said "The online music survey has been used by hundreds of broadcasters for the past 10 years and we are now making it available on a barter basis for radio stations to use."
Used by hundreds of radio stations across the U.S., EZ Trak® can be customized to fit the needs of any station or format, with flexible reporting options and an easy to use dashboard that showcases the program director’s most commonly used tools.
"For us, this has always been about providing radio programmers a great research tool with plenty of options," RADIOTRAKS Pres./CEO HAL FISH said. "Barter is an option that programmers have been asking for and we're excited to partner with ENVISION RADIO NETWORKS to provide it."