Umbel Partners With Akami For Cloud Platform
July 19, 2012 at 1:29 PM (PT)
Digital measurement company UMBEL has formed a partnership with AKAMAI, a cloud platform that helps enterprises deliver secure, high-performing user content experiences via any device, anywhere. Having joined AKAMAI's NetAlliance Solution Partner Program, UMBEL will collaborate with AKAMAI to provide digital publishers a bundled measurement and analytics service designed to increase the understanding of their audience and the value of their inventory.
"In a time when knowing your audience across digital platforms is paramount for securing advertising, I’m proud that our companies have stepped up together to lead with a solution that can truly help publishers tell their story through audience data and increase the value of their inventory," UMBEL CEO PAUL KRASINSKI said. "AKAMAI is the global leader in the content delivery space and together, we will provide publishers with the next generation of audience insights to segment, deliver, and increase the value of their audience in a scalable way."
"Audience analysis and intelligence are critical aspects of digital media delivery. Together, UMBEL and AKAMAI are ready to help publishers take their advertising sales to the next level," AKAMAI CMO and SVP/Alliances BRAD RINKLIN said. "With the addition of UMBEL to AKAMAI's already rich data set of intelligence, we believe we will be able to offer our current and future clients deep insight into their audiences that give them not only a competitive advantage but should allow them the ability to better monetize their media portfolio."