Dial Global Partners With SBNation, Fox Sports Radio With Yardbarker
July 23, 2012 at 11:29 AM (PT)
DIAL GLOBAL has announced a "partnership and multi-year agreement" with user-generated-content Sports site SB NATION. The companies will share content and cross-promote their operations.
"This is a partnership that makes sense to us in every respect," said SB NATION Local Initiatives GM SCOTT LANGERMAN. "The quality and credibility of the content and personalities within the DIAL GLOBAL portfolio is unparalleled, and our vast audience of passionate and engaged sports fans will now have easier access to an even broader fan experience"
DIAL GLOBAL SVP/Director, Corporate Sports MICHAEL SCHRECK added, "As DIAL GLOBAL continues to expand its sports portfolio, we are thrilled to partner with SB Nation, the preeminent new media platform for sports fans. SBNATION.COM is essential reading for sports consumers. Our combined content and branding will reach an even wider audience, providing our advertisers with an even more powerful platform to connect with sports fans."
Fox Sports Radio Aligns With Yardbarker
FOX SPORTS RADIO has its own alliance with a blog network, but it's staying within the FOX family with a "multi-platform partnership" with FOXSPORTS.COM's YARDBARKER. The deal includes a segment on FSR's "THE LOOSE CANNONS" and will expand to segments on other FSR shows, and the website will offer "select content" from FSR.
YARDBARKER VP of Operations JACK KLOSER said, "YARDBARKER is incredibly excited to partner with FOX SPORTS RADIO and to introduce our content to the loyal listeners of LOOSE CANNONS. The partnership is a natural fit. Our content is inherently conversational and FOX SPORTS RADIO is home base for sports conversation."
"It's great when you have an opportunity to grow with new and exciting partners like YARDBARKER," said FSR Manager of Growth and Development JEFF SCHWARTZ. "YARDBARKER has created a go-to site for sports fans that's unmatched. Their content is the perfect complement to our programming, and this type of partnership is another example of why FOX SPORTS RADIO stands out from the rest."
PREMIERE Sports SVP DON MARTIN added, "With FOX SPORTS RADIO and TARDBARKER both part of the FOX family, this is a cohesive and easy fit."