Hot 97 Re-launches Hot 97 TV
July 25, 2012 at 10:35 AM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK has re-launched its HOT 97 TV as an online and mobile destination for original web series, celebrity content, concerts and music videos. This will be the first time ever that all HOT 97 TV content will be fully available over the mobile web.
In a press release, EMMIS VP/Digital Programming and Entertainment LIN DAI commented, "The re-launch of HOT 97 TV signals a new chapter in HOT 97’s digital future. By curating high quality original content and rich entertainment experiences for our audience online and over mobile, we are able to connect and engage hundreds of thousands of viewers in an authentic way across all media platforms and reinforce HOT 97 as the dominant lifestyle brand in Hip Hop."
HOT 97 TV debuted its first original web series, LOS BLANCOS today (7/25). LOS BLANCOS is a provocative drama that could be likened to a digital version of THE SOPRANOS. This HOT 97 exclusive is expected to provide its audience with compelling stories delivered by talented performers. For a sneak preview, check out the LOS BLANCOS trailer.
EMMIS NEW YORK VP/Programming EBRO DARDEN added, "LOS BLANCOS has an edgy story and good looking cast. It should be very entertaining for the HOT 97 audience."
In addition to LOS BLANCOS, the re-launch of HOT 97 TV will also include other original web series such as 97 SECONDS and WIZARDS OF NYC. To check out exclusive HOT 97 TV content, head to HOT97.com/TV.