'Pink Slime' Story Prompts Iowa Station To Switch News Networks
July 27, 2012 at 3:51 AM (PT)
POWELL BROADCASTING Talk KSCJ-A/SIOUX CITY, IA PD JUSTIN BARKER told the DES MOINES REGISTER that his station's news affiliation switch from ABC NEWS RADIO to CBS RADIO NEWS was prompted by the former's coverage of the "pink slime" controversy.
BARKER said ABC's coverage of the use of chemically-treated beef trimmings -- dubbed by a former USDA microbiologist with the pejorative "pink slime" -- generated complaints from listeners in a market home to the developer of the process, BEEF PROCESSORS INC., which sustained significant financial damage from the controversy and closed plants and laid off 660 workers.
“They ran the radio version of the story at the top of the hour two or three weeks after the TV series, and they mentioned ‘pink slime’ over and over again,” BARKER said of ABC. “Every time they did that, we would get a lot of calls .... We run RUSH LIMBAUGH, and I can tell you that we got a lot more calls of complaint about the pink slime story than we ever get on RUSH.”