Pandora Announces July 2012 Audience Metrics
August 6, 2012 at 5:53 AM (PT)
PANDORA has released new metrics that were reached in the month of JULY 2012.
* Listener hours for PANDORA during the month of JULY 2012 were 1.12 billion, an increase of 76% from 637 million during the same period last year.
* Share of total U.S. radio listening for PANDORA in JULY 2012 was 6.13%, an increase from 3.51% at the same time last year.
* Active listeners were 54.9 million at the end of JULY 2012, an increase of 48% from 37.1 million during the same time period last year.