Benztown Names Richard Allen Head Of Sales Support Services
August 7, 2012 at 2:41 PM (PT)
BENZTOWN has appointed veteran media sales and marketing executive, RICHARD ALLEN, to lead the newly formed Sales Support Services unit of BENZTOWN RADIO NETWORKS. BENZTOWN’s Sales Support Services team will provide specialized one-on-one marketing and sales strategy and assistance to affiliates of BENZTOWN RADIO NETWORKS.
ALLEN most recently was Dir./Sales for COMSTAR Media’s Western Region. Before that, he was VP/Sales & Marketing for CBS Radio, as well as VP of CBS’ Western Region.
"Think of our Sales Support Services unit as the radio network equivalent to APPLE’s Genius Bar," Benztown Pres. DAVE "CHACHI" DENES said. "Access to RICH gives our affiliates an unprecedented advantage over their competitors. He’s one of radio’s most experienced and effective account executives. His leadership, creativity and impeccable reputation has driven sales at some of AMERICA’s most successful radio stations. All of our affiliates have to do is call us or make an appointment with RICH through BENZTOWN.COM and together we’ll help them monetize our syndicated shows and services on a local level completely free of charge. We’re proud to help drive radio’s success with this new service model, which enhances the way stations are programmed and operated today.:
"I'm so pleased to work with our BENZTOWN station partners and their sales teams to drive revenues for stations, regardless of market size," ALLEN said. "This is an incredible resource and opportunity for stations who enjoy the benefits of BENZTOWN’s unique and exciting long and short form syndicated programming, including The MELISSA ETHERIDGE Radio Show, The Bring It Minute with TONY HORTON, The TODD N TYLER Radio Empire, Hot Mix, Flashback and many others. BENZTOWN’s Sales Support Services will no doubt be a real game-changer for stations all over the country. It’s a thrill to be a part of that."