Exclusive July PPM Analysis: Detroit, Miami And Seattle
August 10, 2012 at 4:02 AM (PT)
ALL ACCESS presents JULY PPM market highlights, compiled by the Ratings Experts at RESEARCH DIRECTOR, INC. and powered by XTRENDS, radio's #1 PPM and diary analysis tool. All numbers reflect subscriber only data.
Detroit -- A Tie For The Gold
With both grabbing a 7.0 share, CBS RADIO Sports WXYT (97.1 THE TICKET) and sister station Country WYCD tie for the top 6+ spot. Delivering its best 6+ survey in over a year is CCE+M Urban AC WMXD (MIX 92.3) with a 5.4 share. Breaking a 5.0 share for the first time in over a year is CBS RADIO Top 40/M WDZH (98.7 AMP).
Sports WXYT grabbed the top spot with 18-34, 18-49, and 25-54. CCM+E Urban WJLB (FM98) is the top music choice of Adults 18-34. WYCD can make that claim for Adults 18-49 and 25-54. ties its best 25-54 performance in over a year.
Miami-Ft. Lauderdale -- Ethnic Diversity On The Radio Dial
It’s not a surprise that stations with strong ethnic appeal perform well in MIAMI-FT. LAUDERDALE. Taking the top spot in JULY is COX RADIO Urban AC WHQT (HOT 105). UNIVISION Spanish Contemporary WAMR (AMOR 107.5) is second with a 6.5, and COX RADIO Urban Contemporary WEDR is third with a 5.6 share. Rebounding from a weak JUNE survey is BEASLEY Top 40/R WPOW (POWER). Sister station Country WKIS (KISS COUNTRY) turns in its best 6+ book in over a year.
The market’s two Rhythmic stations, WEDR and WPOW, hold the top two spots with Adults 18-34 and 18-49. WHQT surpasses them both for 25-54.
Seattle -- No True Leading Format
Six different formats take the top six 6+ spots in SEATTLE. SANDUSKY AC KRWM (WARM 106.9) rebounds from a 4.9 in June to a 5.4 in July to grab the top spot 6+. KRWM inched out ENTERCOM Active Rock KISW. UNIVERSITY OF WASHINGTON National Public Radio News/Talk KUOW comes in a close third with a 5.1 share. SANDUSKY Top 40/M KQMV (MOVIN 92.5) is on a multi-book uptrend and is at its highest point in over a year.
KQMV’s 6+ gains translate to target demos as they grab the top spot for Adults 18-34. KISW gets the gold for 18-49 and 25-54.