ESPN's LA Affiliate Gets Makeover
June 15, 2006 at 11:05 AM (PT)
A new PD means a spruced-up sound for ABC Sports KSPN-A (ESPN RADIO 710), where recently-arrived PD LARRY GIFFORD is reimaging the station using ESPN RADIO's national voice JIM CUTLER and the new slogan "Experience Sports: SOUTHERN CALIFORNIA's 710 ESPN." In addition, the station launches live streaming of the local GARY MILLER-D'MARCO FARR midday show and STEVE MASON and JOHN IRELAND's afternoon "THE BIG SHOW" on MONDAY at 710ESPN.com.
"I’m really excited about the evolution of 710 ESPN and believe our fans will embrace the new experience,” GIFFORD tells ALL ACCESS. "Included in the changes were making is additional talk time every hour from 1p-7p for GARY AND D’MARCO and MASON AND IRELAND. So, SOUTHERN CALIFORNIA sports fans will hear more sports on 710 ESPN than ever before."