Clear Channel & NBC Team Up To Advertise TV Show
June 15, 2006 at 3:44 PM (PT)
CLEAR CHANNEL will be running spots for NBC-TV's new "adventure/mystery reality series," TREASURE HUNTERS, which will follow around a bunch of people trying to find a buried treasure. Beginning today, a serial set of spots that grow in length will run each hour on CLEAR CHANNEL RADIO stations in the top 15 markets. The campaign will be supported by longer-length spots on radio stations broadcasting from the top 16-50 markets.
Designed to "entice" listeners into listening to ads, the spots will run sequentially like so:
-- :05 spots between songs tease an upcoming sequence of clues and questions
-- :15 spots run in the very next ad break with the first clue, which is followed in the next set by a ...
-- :30 spot which will reveal the answer to the first clue and add a second clue. This spot will also feature enhanced sound bites from the show.
-- :60 spots run in the third ad break of the hour and will add a final third clue that can only be answered by watching SUNDAY night's series premiere. The spots also direct listeners to the show's interactive online game which can be found at www.nbc.com/treasurehunters.