Lori Lewis On Mediocrity In The Social Space
August 22, 2012 at 4:04 AM (PT)
Does the fact that there's "no cover charge" to sign in and set up social accounts lend to the misconception that being social is easy so just give anybody access to speak on the brands' behalf?
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "There’s so much the social space offers brands, but what matters first is how your brand behaves socially. Take this list of the 'Seven Habits Of Highly Ineffective Social Brands' and answer for yourself how effective (or ineffective) your brand is right now.
MERGE is dedicated to helping radio grow in the social and digital space. Here's LORI's piece this week, "Read These Seven Things, Then Don't Do Them Socially."