Jeff Green Launches Stone Door Media Lab
August 23, 2012 at 8:45 AM (PT)
Industry veteran JEFF GREEN is stepping down from his post as VP/Operations for COUNTRY AIRCHECK to launch STONE DOOR MEDIA LAB, ‘a NASHVILLE-based creative think tank providing ratings research, customer data, digital media consumption analytics, market analysis, industry white papers and related business intelligence on both domestic and international initiatives.’ Researcher LAUREN VIRSHUP will join Green as partner when STONE DOOR begins operations on MONDAY, SEPTEMBER 17th.
“STONE DOOR MEDIA LAB will help companies, primarily within the entertainment space, to maximize their revenue growth by providing the business intelligence behind what they do. By looking at history and current trends, companies can make the right strategic moves for future growth,” said GREEN.
GREEN has been at COUNTRY AIRCHECK for five years and his experience also includes stops at RADIO & RECORDS, the COUNTRY MUSIC ASSOCIATION, the AMERICANA MUSIC ASSOCIATION and others. He will complete his MBA at UMASS/AMHERST in DECEMBER.
“LAUREN VIRSHUP is a skilled researcher, and her strong business background, which includes a YALE MBA and graduate degrees from COLUMBIA and VANDERBILT exemplifies the expertise and insight we will bring to every project,” said GREEN. “Together, we plan to identify meaningful revenue opportunities by determining correlations and causality of specific efforts undertaken by traditional and digital media, artists, labels, corporate marketers and social media service providers.”