KOST Uses 'Cash Mob' To Help Local Businesses
August 23, 2012 at 12:27 PM (PT)
CLEAR CHANNEL AC KOST (103.5)/LOS ANGELES is helping local businesses drive traffic by using their "CASH MOB." The idea utilizes a flash-mob mentality by organizing in advance, but instead of doing dance choreography, KOST 103.5 will drive listeners to struggling mom-and-pop businesses.
On SUNDAY (AUGUST 26th), KOST 103.5 is inviting listeners to stop by NORTH HOLLYWOOD HARDWARE. Through on-air support, word of mouth, social media and press coverage the event is expected to have a positive effect on local businesses.
KOST morning show personality MARK WALLENGREN commented, "The benefits that local businesses gain from successful CASH MOBS are not just a one-day influx of cash. Hopefully new customers are found, old customers are reacquainted and a new appreciation for local businesses that fuel a sluggish economy is found, I’m so proud of KOST for participating in such a great community event."