2012 Radio Mercury Award Finalists Announced
August 24, 2012 at 3:59 AM (PT)
Ninety-nine diverse radio spots and campaigns have made it to the finals of the 2012 RADIO MERCURY AWARDS, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.
The 2012 finalists encompass a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.
"I’m really pleased with the work we put through to the final round for the honor of winning a RADIO MERCURY AWARD," noted CAMPBELL EWALD Chairman/CEO BILL LUDWIG, who is also the Chief Judge for the 2012 RADIO MERCURY AWARDS. "The work submitted this year represents some of the industry’s most iconic brands. We saw some unique ways in which radio was employed that I’ve never seen before."
"This was a spectacular year for radio creative; while there are a few memorable campaigns represented in this list, there is also a fresh crop of new clients and campaigns that showcase radio’s ability to tell extraordinary stories," added RAB Pres./CEO ERICA FARBER.
Winners will be announced on WEDNESDAY, OCTOBER 3rd at the Annual RADIO MERCURY AWARDS at the Highline Ballroom.
Find a full list of the finalists here.