WMUU/Greenville Sets Announcement; Is Sale Pending?
August 24, 2012 at 12:30 PM (PT)
GOSPEL FELLOWSHIP ASSOCIATION Beautiful Music-Religion WMUU/GREENVILLE, SC has told listeners that it will make an "important" announcement on the future of the station TODAY at 5p (ET), and the word has the market speculating that a sale might be imminent.
Part of the speculation includes a message posted at the FACEBOOK page of a group of GFA-affiliated BOB JONES UNIVERSITY alumni -- attributed to GOSPEL FELLOWSHIP ASSOCIATION President BOB JONES III, which indicates that the station is being sold to SALEM COMMUNICATIONS for an undisclosed price.
The message attributed to JONES said that SALEM plans to flip the station to its conservative Talk format.
It also said that the present music format will continue to be made available via a stream on the station's website once SALEM assumes control; he added that SALEM "would like to take ownership very soon" to be on the air with the talk format during the presidential campaign.