CRS-2013 To Offer Attendees New Study From Edison Research
September 4, 2012 at 11:26 AM (PT)
CRS (COUNTRY RADIO SEMINAR) 2013 will be held from WEDNESDAY, FEBRUARY 27th-FRIDAY, MARCH 1st at the NASHVILLE CONVENTION CENTER.
During CRS, EDISON RESEARCH will be presenting the results of a research study titled, “A DAY IN THE LIFE OF A COUNTRY FAN.” The study will examine the Country music fan in their day-to-day environment, recording in high-definition video various activities conducted at work, at home and in their vehicles. This research method is relatively new compared to the quantitative-based studies and focus group approaches presented in previous years at CRS. The method is known as Ethnographic Research.
“We are very excited to have EDISON RESEARCH bring us to a new level this year by actually taking us into the home, car, office and other natural environments of the Country fan,” said CRS Executive Director BILL MAYNE. “This will allow us to see how they listen to radio, discover new music, use new media and more in their daily life. JOEL RAAB and his research committee have put together one of the most powerful and useful experiences at CRS 2013 for our attendees to take back to their businesses for profit. You simply cannot afford to miss this!”
The results of the study will be presented by EDISON RESEARCH’S LARRY ROSIN and PROSPERITY PRODUCTIONS’ LORI HAMILTON, on WEDNESDAY, FEBRUARY 27th.
For info on CRS-2013, visit www.CountryRadioSeminar.com.