Katz Media Group Names Mort Greenberg President Of Katz 360
September 5, 2012 at 8:09 AM (PT)
KATZ MEDIA GROUP has tapped digital advertising executive MORT GREENBERG as President of KATZ 360, the digital sales arm of KATZ MEDIA GROUP, effective OCTOBER 1st.
"MORT will be instrumental in helping to bring our affiliates and advertisers what they have been asking for -– innovative and unique products, location-based digital advertisements and the best possible digital monetization,” said CLEAR CHANNEL NATIONAL MEDIA GROUPS Pres. KEVIN DORSEY. "His industry knowledge will be crucial in creating user-friendly and effective ad products by utilizing a blend of audience, behavioral, context and location data. Bringing him on board further emphasizes KATZ 360’s dedication to maintaining an industry-leading digital advertising product."
GREENBERG served as the Global Head of Advertising Sales for NOKIA's Location & Commerce Division, where he focused on leveraging the latest location-based ad targeting technologies across the globe. GREENBERG was responsible for the integration of its NAVTEQ/TRAFFIC.COM broadcast and interactive platforms and led the team that supplied the traffic and location content to 800 radio and TV stations and more than 500 online and mobile sites.