Research Director Profiles Heavy Radio Users
September 5, 2012 at 12:02 PM (PT)
RESEARCH DIRECTOR, INC.’s latest study profiles the heavy radio user and illustrates their importance. The study utilizes THE MEDIA AUDIT’s 2011 national qualitative database.
"We have always known that heavy users of any media product are important to that medium’s long-term success," RESEARCH DIRECTOR, INC. Pres. CHARLIE SISLEN said. "Now we can show -- in great detail -- what kinds of consumers these people are."
Among the facts revealed in part one of the study:
* Nearly one-fifth of the population are heavy radio users.
* Heavy radio users come from all age groups, ethnic groups, and geographical regions.
* Future vehicle consumers are 22% more likely to be heavy radio users.
* Frequent fast-food consumers are 42% more likely to be heavy radio users.
The study is being released in two parts, the first of which is currently available on the web at www.ResearchDirectorInc.com/presentations. The second part of the study will be released on TUESDAY, SEPTEMBER 11th.
In addition, RESEARCH DIRECTOR, INC. will present a free, public webinar detailing the study’s results on THURSDAY, SEPTEMBER 20th at 1p ET. Registration is here: https://www1.gotomeeting.com/register/904820296.