Pandora August 2012 Audience Metrics Up 70% From Last Year
September 10, 2012 at 6:14 AM (PT)
PANDORA has released new metrics that were reached in the month of AUGUST 2012.
The company notes that "listener hours for PANDORA during the month of AUGUST 2012 were 1.16 billion, an increase of 70% from 682 million during the same period last year. Share of total U.S. radio listening for PANDORA in AUGUST 2012 was 6.30%, an increase from 3.67% at the same time last year."
"Active listeners were 56.2 million at the end of AUGUST 2012, an increase of 48% from 38 million during the same time period last year," added PANDORA.
PANDORA is releasing key audience metrics on a monthly basis to provide the most current information regarding PANDORA's users and usage across platforms.