Jason Aldean Partners With Coors Light
September 10, 2012 at 11:05 AM (PT)
TODAY (9/10), BROKEN BOW RECORDS (BBR) artist JASON ALDEAN announced a partnership with COORS LIGHT. This dual-branded partnership is ALDEAN’s exclusive beverage sponsor and will involve national retail promotion. COORS LIGHT will be involved in supporting the release of JASON’s album “Night Train” on TUESDAY, OCTOBER 16th, and images of ALDEAN will also be featured on COORS LIGHT point-of-sale materials.
“COORS LIGHT is associated with so many of my favorite experiences… tailgating before UNIVERSITY OF GEORGIA games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career,” said ALDEAN. “This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of COORS LIGHT they promised all of us for the road.”
For more information on JASON ALDEAN visit www.jasonaldean.com