CC Online Biz Up, Driven By National Brands
June 19, 2006 at 8:00 AM (PT)
While over-the-air ad revenues remain soft, more national clients are flocking to CLEAR CHANNEL RADIO websites. With CCR's online audience growing 10% so far this year, and increases in unique streams and on-demand plays topping 420% and 1319%, respectively, national advertisers ranging from Budweiser and Coca-Cola to Dodge, Ford and Mercedes-Benz to Warner Brothers Records have been advertising online via CCR sites.
“Over the past year, we focused on creating the broadest collection of compelling audio and video programming online, and we’ve prioritized local advertisers in our early months,” said EVAN HARRISON, EVP/CLEAR CHANNEL RADIO and head of the company’s online unit. “The interest from national brands is happening more quickly than we had anticipated, thanks to our enormous traction with the most sought-after listeners during the crucial workday day part.”