Kantar Media Estimates Radio Revenues Up 1.9% In Second Quarter
September 10, 2012 at 2:36 PM (PT)
Radio revenue showed small gains in KANTAR MEDIA's estimates of second-quarter advertising revenues, with a 1.9% year-to-year rise boosted by a 20% jump in network radio and a 0.6% local revenue increase offsetting a 3% dip in national spot radio.
Radio's gains outpaced the overall ad market for the quarter, which was up 0.9% to $34.4 billion, but trailed TV (up 4.4%) and outdoor (up 2.5%). Internet display ads declined 5.4%, and print took a hit as well (magazines off 2.7%, newspapers off 3.1%).
"Ad spending growth sputtered during the second quarter and was unable to sustain its early year momentum," said KANTAR Chief Research Officer JON SWALLEN. "The advertising market is mirroring the tepid, slow growth performance of the general economy. Third-quarter results will get a short-term boost from the SUMMER OLYMPICS and political advertising but sustained long-term improvement will probably be linked to the health of consumer spending on the goods and services that marketers provide."